Ideas to Connect
Graduated at the European Design Institute of Milan and subsequently employed by several prestigious communication agencies, Giulia is a positive and inspiring leader. Extremely curious, with a volcanic mind and creativity, she is always on the hunt for new ideas. She has been part of the team since 1996.
Twenty years of experience working for large and multinational companies and an intense passion for co-marketing. Alberto's accuracy, combined with his strong-will, makes him a point of reference in his role as Marketing Director and Shareholder. He has been part of the team since 1997.
She has been with the Agency since its inception, and she has seen it grow and evolve over the years. Accurate and reliable in her work, conservative and a “creature of habit” in life, she can handle herself beautifully among invoices and financial statements, both with love and dedication. She has been part of the team since 1996.
Twenty-five years of experience in organizing events made Marinella extremely skilled in organization and scheduling. Her calm personality and diplomatic attitude allow overcoming every challenge with peace of mind and optimism. She has been part of the team since 2014.
Graduated in Communication Design at the Milan Polytechnic Institute, Gabriele is a passionate Art Director who loves his job and is always ready to learn more, grow professionally, and expand his knowledge. With an enthusiastic and extrovert personality, Gabriele knows how to find the perfect idea every time. He has been part of the team since 2008.
Graduated from the European Design Institute of Rome, she is one of the “veterans” in the team. Cautious yet positive, careful, and thorough, she dedicates herself to her work with unwavering passion, involving and encouraging everyone with her contagious positivity. She has been part of the team since 1997.
Debora Andreassi Dal Ben
Secretary and Logistics Manager
She is in charge of logistics and operations for every event and promotion. Her accuracy is infallible, and she has extraordinary organizational skills. Her warm and positive personality go hand-in-hand with her availability and kindness, which are key in any teamwork environment. She has been part of the team since 2004.
Anna Rita Derna
Sweet, always available, accurate, and reliable, Anna Rita manages customer care and all the sensitive relationships with the affiliated organizations. Her self-confidence and perseverance are perfect for the role she plays within the Agency, and they make her a key member of the group. She has been part of the team since 2012.
Graphic Designer Specialized in 3D and Animation
Graduated in Graphic Design at the Italian Academy in Florence, passionate about everything related to Animation and multimedia, Antonello enjoys exploring new environments and trying new tools. His introverted and thoughtful personality is perfectly complementary to the spirit of the creative staff. He has been part of the team since 2012.
Isabella puts drive, passion, and enthusiasm in everything she does. She handles bookkeeping with accuracy and attention. She is a versatile person, full of skills that can come in handy at any time and make the difference. She has been part of the team since 2015.
Stefano's Degree in Forestry and Environmental Sciences ended up having little to do with his successful career. He contributes to the development of the Agency every day, bringing new knowledge and carefully handling every detail for maximum client satisfaction. He has been part of the team since 2008.
Customer Care and Reception
A warm and welcoming smile, graceful manners, and the desire to be the best that she can be, make Anna the perfect person to address the many demands and challenges brought on by consumers. She always interfaces with them with kindness and brings about a positive attitude that makes everyone feel happy. She has been part of the team since 2017.
Graduated from the San Zeno Institute for Technology and Industry with specialization in Graphic Arts, Giorgia is both creative and accurate. Always on time, smiling and kind, she has the perfect drive soon to become an important reference point for the creative team. She has been part of the team since 2017.
With a Degree in Creativity and Communication Design from the Iusve of Venice, Daisy has excellent design, graphic design, and creative skills. Shy and reserved, she has the knowledge and competence to fit right in, and she is a valuable resource of the creative team. She has been part of the team since 2017.
With a Degree in Languages and Marketing, after acquiring several years of experience working for a major farmaceutical company, Veronica decided to bet everything on a radical change of career, joining with enthusiasm the creative world of co-marketing and sales promotion. She works on every project with accuracy and dedication. She has been part of the team since 2019.
With a Degree in Economics, Cultural Heritage and Performing Arts Management from the Catholic University of Milan, Diletta handles events management with her lively personality. Curious and tirelessly passionate about art, she always adds that extra touch of beauty to every project. She has been part of the team since 2019.
Web and IT Manager
Always available, accurate, and professional, Stefano manages web and information technology with extensive knowledge, supporting every project from a programmer's point of view. He translates ideas into Tech and IT solutions, playing a fundamental role within the Agency.
With a Degree in Communications and twelve years under her belt working for FMCG companies, she surprised everyone by “jumping on the other side of the fence” and joining the Agency with enthusiasm. At work, she brings both the extraordinary energy that she puts when dancing the “pizzica” dance and the calm demeanor of her Zen, inherited from her solo journeys to the Orient. She has been part of the team since 2019.
In Action Training Manager
Silvia started her career as a Sales Manager for multinational companies acquiring extensive skills in corporate organization. She specialized as a Consultant for Corporate Sales and Retail, and in 2012 she graduated as a Business Coach. She coordinates a team of 12 consultants, managing organizational consulting, management training, and soft skill and coaching development. In 2018, she joined forces with In Action to create In Action Training, becoming the Strategic and Organizational Development Manager of the new Department.
A single Agency, 4 divisions. An integrated approach to support any marketing and communication strategy.
Sales promotion & co-marketing
Sales promotion & co-marketing
Choose the right partner for your business.
In recent years, due to the radical changes affecting the Italian economy, co-marketing became an increasingly popular solution for inclusion in business strategies.Discover
We involve the target in a memorable way.
The success of an event depends on the harmony that blends all its characterizing elements. Art direction, location, planning, management, and promotion are the pillars that allow attracting the public, creating interest and engagement.Discover
Communication & Packaging
Communication & Packaging
We know that image is everything.
A brand is the values, mission, and corporate vision that turn into the image that the company wishes to convey to the world, clients, and stakeholders.Discover
Incentive & Training
Incentive & Training
We leave for a journey that will make us grow
Corporate incentive activities for the sales force and employees make it possible to reward teamwork and to provide a sense of belonging to the company. If the incentive is combined with training experience, then both the opportunity for growth and the reward get even better.Discover
For 25 years, we have been specialized in creating partnerships
among brands to add value
to our clients’ hiring, purchasing, and after-sales experience.
The best ideas are the ones that are born
when we are connected with nature.
Our headquarters are located in Colognola ai Colli,
in a historic estate surrounded by vineyards and olive groves, 20 minutes away from Verona.
In Action Keywords
Consumer and trade promotions
Gift and prize search
Contest rules management
Legal and fiscal consulting services
Events and guerrilla marketing